About Us

About Us

About The KnowHow Company


The KnowHow Company was established in 2018 as a company focusing only on marketing consulting and marketing training. At this time The KnowHow Company (TKHC) was owning unique training programs and materials that was developed by topnotch marketing consultants, hence, TKHC was established and registered in the United Kingdom where the developed courses and materials were submitted as an intellectual property of The KnowHow Company LTD then gave the license to The KnowHow Company Egypt to use these protected materials serving the whole Middle East region.

Since then TKHC Egypt is successfully operating in Egypt in the consulting field serving several clients in many business sectors.

By early 2020 and due to the global circumstances, that was changing the business globally and regionally, shaping new needs and a global business paradigm shift was happening The KnowHow Company’s management decided that this is the time where the TKHC will be “Full Fledged Digital Marketing Agency” offering to the market all the digital marketing services with the same professional standards of TKHC through its team of experienced marketing consultants and by hiring top talents that can serve the new mission of the company.

The KnowHow Company serves its clients in the digital marketing from the corporate strategy formulation all the way long till building a website and managing the social media accounts of our clients.

The KnowHow Company is a pioneering company in introducing the “Marketing Automation” services in Egypt along with the rest of digital marketing services such as digital marketing strategy formulation, integrating the digital marketing strategy with the corporate strategy then sales and marketing strategy, social media marketing services, digital advertising and digital campaigns management, website building, and search engine optimization “SEO” services are offered with the same high standards.
The Knowhow Company helps you achieve organic, profitable growth by focusing on three critical building blocks: an outside-in approach that puts customers first, a differentiated customer experience and internal capabilities that ensure you deliver optimal customer interactions at every touchpoint.


Our team of global digital marketing experts and consultants can help you:

Understand your customers’ needs and behaviors by developing superior segmentation capabilities, augmented by advanced analytics and testing that gets results. Provide them with great digital experiences at radically lower cost as you transform your marketing function.

Break down barriers to innovation and improve ongoing customer-led product development to reimagine your offerings as an integrated suite that delights your customers and meets an expanding array of their needs.

Resolve the pricing paradox—pricing is the top profit lever, yet remains underdeveloped in most companies—by building dynamic pricing capabilities that help you set and get the right price, every time, and capitalize on in-year revenue opportunities.
Identify quick, targeted customized solutions and strategic, operational improvements that can boost underperforming sales organizations and enhance your go-to-market strategy.

Align your marketing and brand strategy with your overarching business objectives and combine hard metrics with creative magic to build a customer-focused brand strategy that goes far beyond cosmetic brand communications.
Provide a great customer experience that earns advocacy through the consistent delivery of positive interactions.

Nurture promoters, loyal customers who are more profitable and advocate for your business in good times and bad.

Customer-centric businesses build a virtuous cycle we call the “customer wheel.” We help companies at every stage of growth, developing custom solutions and collaborating with all levels of the organization.

Our Values

Trust

Our business has been built on the long-term relationships we have nurtured with both our corporate clients and candidates.  We believe such relationships must be based on integrity, trust, and mutual respect.

Boldness

We promote a spirit of entrepreneurship in all of our consultants. We balance a willingness to take on new challenges with an emphasis on considering risks in a prudent and clear-sighted way.

Fun

If a corporate strategy is not enjoyable and rewarding, it will be extremely difficult, if not impossible, to implement.

Honesty

The integrity of our business is based on a solid foundation of honest practices and transparency. We refuse to engage in unfair business practices aimed at obtaining a particular contract or advantage.

Selectivity

In proposing our consultants to clients, we believe in quality over quantity.

Team spirit

It is important to us that our clients, employees, and partners understand that they are working for mutual benefit, through times of success and difficulty.

Our Methodology

Strategy | Setting Direction

Understanding your strategy, your objectives, your business, and your industry dynamics is the first step we do before dropping a line in developing our clients their digital marketing strategy or revising their existing strategy. We consult our team of consultants and we do our research beyond the brief we take from our clients by interviewing industry experts – when needed. “Refer to our induction form”

Commercialization

We all know the importance of establishing a strategy with an eye to the actual implementation. After digesting the brief from our client, and after doing our research ourselves, comes the implementation phase and comes one of our values as a full-fledged marketing solutions company; our team is diversified and consists of different profiles that cover doctorate degree holders, academic staff and consultants, and also has business professionals of various experiences and industries who have the knowhow of getting things done. ” Refer to our team section”

Transformation

Transforming the strategy into actions is only done through solid operations and this is our edge. We take our operations very seriously and we have a very solid operations team that runs every task with clear “Service Level Agreement” SLA and we commit with our clients on clear SLA’s from the contractual phase with penalties on the delays – if any. We call this our service guarantee.

Analytics and Insights

Actionable Insights Developed by Marketers, for Marketers. We deliver our clients insights that are meaningful, executable, data-driven insights that ensure them to feel confident that they are making sound marketing decisions. Our Analytics & Insights team is a unique blend of marketers and analytics experts. Our favorite quote here is “It’s easier to double your sales by doubling your conversion than doubling your spending!”

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