Head of Consulting Business Unit
Spans in the fields of market research, performance management, strategic marketing consultancy and international research in Egypt and MENA region. Her specific interest is in advancing an evidence-based approach in the development of strategic marketing consultancies, drawing on a broad range of experience including number of ministries, state-owned authorities and multinational corporations and management consulting firms. Dr. El Kayaly is graduate of Kuwait University with a degree in applied statistics, masters in statistics from Cairo University, a master of business administration and a doctoral degree from Maastricht School of Management. She has served as a member of the Egyptian Society for Quality and International Quality Federation (IQF) – U.S.A. She is currently a certified Green Belt Six Sigma Consultant and a communication skills trainer certified from Wisconsin University in Leadership and Communication.
She worked as Statistical Data Analyst & Performance Management Consultant at a number of ministries and companies and has led the marketing and market research departments at a number of consulting firms including KPMG. She is also an instructor for a number of marketing and market research topics.
Dr. El Kayaly provided training programs to various companies in the banking, manufacturing, and telecommunication sectors, in both Egypt and the MENA region
She is currently an Adjunct faculty at Maastricht School of Management (MSM) Netherlands, 2017-2019, teaching: Research Methodology, Statistical Analysis, Consumer Behavior and International Marketing